Core Insights - Canela Media has formed a strategic partnership with LiveRamp to enhance advertisers' ability to reach U.S. Hispanic audiences through Over-The-Top (OTT) platforms [1] - The partnership allows marketers to access Canela's audience of over 30 million U.S. Hispanics with precision and cultural relevance, overcoming data fragmentation [1] - Advertisers can utilize LiveRamp's RampID to connect to Canela's inventory and other destinations, improving reach, activation, personalization, and measurement [1] Group 1: Partnership Details - The partnership enables direct access to CAS segments in the LiveRamp Data Marketplace, which includes over 1,000 audience segments reaching more than 30 million Hispanics [1] - CAS is powered by over 300 million device IDs and focuses on CTV viewership of Spanish language and culturally relevant content [1] - Canela's innovative incremental audiences are designed to reach viewers that brands often cannot find elsewhere, driving true incremental growth [1] Group 2: Company Background - Canela Media is a technology-driven multicultural media company offering a portfolio of audience solutions, including Canela.TV, Canela Audience Solutions, Club Canela, and Canela Studios [1] - Canela.TV provides culturally relevant and authentic content on-demand and through live channels across various verticals [1] - Club Canela is an innovative in-app streaming rewards program that offers brands exclusive engagement opportunities while rewarding audiences for content consumption [1]