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Carhartt CEO says they always focused on blue-collar workers—but hipsters came anyway: ‘We welcome anyone … that wants to celebrate hard work’
Yahoo Finance· 2026-01-14 00:00
The Ford and Carhartt camps know each other well from local volunteer efforts and a long history of collaboration, Culler said, but the cool factor is always undeniably on one side. This past summer, she recalled, she joined the Carhartt team for a volunteer project with Tool Bank USA, building benches for a big park.Ford and Carhartt partnering has been “so seamless,” she added, thanks to sharing so many of the same values, and literally being neighbors in the same city of Detroit. Culler said the partners ...