Customer Acquisition & Retention - T-Mobile aims to simplify the switching process to attract new customers [1] - The switching process can be completed in approximately 15 minutes [1] - T-Mobile offers perks such as travel, dining, and entertainment to incentivize switching [1] Marketing & Advertising - T-Mobile promotes the ease of switching from other providers [1] - T-Mobile highlights the benefits and perks available to its customers [1] - T-Mobile uses the phrase "Club Magenta" as a potential marketing campaign [2]