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The Godfather of freight visibility plans to give small truckers “Superpowers”
Yahoo Finance· 2025-10-19 22:49
Craig : Your efforts were certainly validated when Trimble acquired 10-4 in 2017. What was that acquisition process like for you?Travis : Certainly. The journey was anything but a straight line. For example, we initially positioned 10-4 as a kind of “LinkedIn for truckers,” but we quickly realized the market needed something more comprehensive. Over time, we honed in on building a platform that not only offered real-time shipment tracking but also facilitated collaboration between all supply chain participa ...