Core Insights - Consumer loyalty to convenience store brands is significant, with 81% of shoppers typically visiting the same brand and 86% visiting the same location each time [2] - Personalization and exclusive offers can enhance brand loyalty, with 72% of customers willing to pay more for their preferred brands and 70% considering loyalty programs important [3] Company Developments - Casey's General Stores, Inc. completed the acquisition of Fikes Wholesale, the parent company of CEFCO Convenience Stores, on November 1, 2024, adding 148 stores in Texas and 50 in Alabama, Florida, and Mississippi, increasing its total store count to approximately 2,900 [4][5] - This acquisition is the largest in Casey's history and aligns with the strategic plan presented at the June 2023 Investor Day [5] CEFCO Background - CEFCO was established in 1952, starting as a filling station in Cameron, Texas, and opened its first official convenience store in 1979 [5][6] - The company experienced rapid growth from 1994 to 2006, averaging over 20% annual growth [5] - CEFCO expanded through acquisitions, including the purchase of Deweese Enterprises Inc. in 2007, which operated 45 stores in Mississippi and Alabama [5]