Core Insights - The 2025 Professional Coffee Athletics (PCA) event in Shanghai showcased Dr.Coffee's Castle series of fully automatic coffee machines, highlighting the brand's commitment to innovation and quality in the coffee industry [1][8] - The event emphasized the integration of coffee culture into Shanghai's lifestyle, reflecting the city's unique charm and sophistication [3] - The PCA featured three competitions over three days, focusing on brewing, tasting, and latte art, which tested participants' professional skills and adhered to PCA's principles of fairness and openness [4] Company Highlights - Dr.Coffee's Castle series is designed for specialty coffee shops, featuring a smart extraction system for precise grinding and a next-generation milk frothing method for efficient production of various foam types [6] - The Castle machine includes a large-capacity brewing unit and a three-bean hopper, allowing for unique flavor combinations and enhancing the coffee experience in commercial settings [6] - The event generated significant interest among industry professionals, particularly regarding the smart steam wand that automates milk frothing, indicating a strong market demand for advanced coffee equipment [6] Industry Context - The PCA event's location in Shanghai was strategically chosen to reflect the harmonious coexistence of coffee culture and urban life, showcasing the city's evolution from historical cafes to modern coffee shops [3] - The competitions served as a platform for professional development within the coffee industry, promoting high standards and expertise among participants [4] - Dr.Coffee aims to expand its influence by providing high-quality products and services, integrating professional coffee experiences into more urban environments [8]