Core Perspective - DKNY has announced a partnership with Hailey Bieber as its new global face, marking a new chapter for the brand that emphasizes New York street style through her unique perspective [1][6]. Brand and Campaign Overview - The collaboration aims to capture Hailey's blend of confidence, creative vision, and style, appealing to a global audience [4]. - The Fall 2025 campaign showcases Hailey's personal style, featuring a mix of reimagined classics from the DKNY est. 1989 capsule and modern silhouettes [5][11]. Style and Aesthetic - The campaign highlights various looks, including structured blazers, relaxed denim, and nostalgic varsity jackets, reflecting a modern take on off-duty style [7][8]. - Key accessories featured include the new Hadlee Bag, The Paula Commuter Tote, and the archival Chana '89 bag, alongside a reimagined New York Yankees™ cap [9]. Marketing and Distribution - The campaign will be launched on DKNY's social channels and will utilize a diverse media mix, including social, digital, outdoor, print, and influencer partnerships [11][12]. - The Fall 2025 collection will be available globally on DKNY.com and in select retailers [12]. Company Background - DKNY, founded in 1989, is synonymous with New York and aims to reflect the city's energy and attitude through its designs [13]. - G-III Apparel Group, the parent company, is a global fashion leader with a portfolio of over 30 brands, including DKNY and others [14].