Company Overview - Pretzelmaker, owned by FAT Brands Inc., is known for its innovative Pretzel Bites and has been in operation since 1991, starting as a single pretzel stand [3][6] - The company has grown to over 280 locations worldwide and continues to innovate with various menu offerings [6] New Product Launch - Pretzelmaker has introduced a new menu item, Cheetos Flamin' Hot Pretzel Bites, available until July 13, 2025, following the success of last year's Cheetos Pretzel Bites [2][3] - The new product features a dusting of Cheetos' Flamin' Hot Dust and is freshly baked and hand-rolled daily, providing a spicy flavor that pairs well with the chain's all-natural Lemonade [2][3] Marketing Strategy - The Vice President of Marketing at Pretzelmaker, Katie Thoms, emphasized the company's commitment to customer feedback and the desire to enhance flavor offerings, indicating a strong focus on customer engagement [3] - The collaboration with Cheetos aims to maintain excitement and attract customers through innovative flavor combinations [3] Parent Company Information - FAT Brands is a global franchising company that owns 18 restaurant brands and operates over 2,300 units worldwide, indicating a robust presence in the fast-casual dining sector [5] - The company strategically acquires and develops various dining concepts, showcasing its diverse portfolio [5]