Core Insights - Zaxbys has launched an enhanced gift card program in partnership with Stored Value Solutions (SVS) to improve customer engagement and experience across all locations and digital channels [1][2][3] Company Overview - Zaxbys, founded in 1990, specializes in Chicken FingerzTM, wings, and signature sauces, operating over 980 locations across 19 states [4] - Stored Value Solutions (SVS) is a leading provider of prepaid and branded currency, managing over 750 million card products and processing over 1.5 billion transactions annually [5] Partnership Details - The collaboration aims to leverage Zaxbys' customer base and SVS's expertise in gifting and branded currency solutions to enhance the guest experience [2][3] - SVS will provide full-service support, including transaction processing, card production, mobile wallet integrations, and e-commerce solutions [2] Enhanced Gift Card Features - The new gift card program includes features such as: - Zaxbys app integration for purchasing, storing, and redeeming e-gift cards [7] - Mobile wallet compatibility for saving and accessing e-gift cards in Apple and Google Wallets [7] - Mobile marketing messages to notify gift card holders with relevant updates [7] - Franchisee-friendly tools for simplified reconciliation and improved reporting [7] - Omnichannel usability allowing gift cards to be redeemed in-store or online [7]