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New Flavor with a Big Deal - Wingstop Kicks Off Summer with Mexican Street Spice LTO
Prnewswireยท 2025-05-12 22:16
Core Insights - Wingstop introduces a new limited-time flavor, Mexican Street Spice, inspired by Mexican street corn, available through a 20 for $20 deal featuring classic wings [1][2][4] - The new flavor combines spices, parmesan cheese, and lime, and can be applied to classic wings, crispy tenders, and chicken sandwiches, enhancing the overall customer experience [3][4] - Wingstop's system-wide sales for fiscal year 2024 reached approximately $4.8 billion, reflecting a 36.8% increase and marking the 21st consecutive year of same-store sales growth [7] Company Overview - Wingstop, founded in 1994 and headquartered in Dallas, operates over 2,650 locations globally, focusing on providing a unique guest experience with a variety of chicken wing flavors and sides [6] - The company aims to become a Top 10 Global Restaurant Brand, with independent franchisees accounting for about 98% of its total restaurant count [7] Recognition and Achievements - In 2024, Wingstop was featured on Ad Age's 'Hottest Brands' list and recognized by QSR Magazine as one of the "Best Brands to Work For" [8] - The company was also acknowledged by Fast Company as one of the "Most Innovative Companies" and ranked 14 on Entrepreneur Magazine's 'Franchise 500' [8]