Core Insights - Brinker International reported a significant increase in comparable sales for Chili's, with a year-over-year rise of 23.7% for the quarter ending June 25, while Maggiano's experienced a slight decline of 0.4% [2] - The growth in traffic at Chili's is attributed to effective advertising and operational improvements as part of a three-year turnaround plan [3] Marketing Strategies - A notable marketing initiative was the "Fast Food Financing" pop-up experience in New York City, which highlighted the value of Chili's meals compared to fast food [4][5] - The marketing efforts have successfully created nationwide buzz and reinforced Chili's position as a value leader in the restaurant sector [5] Operational Improvements - Recent operational enhancements at Chili's include the installation of new kitchen equipment for better cooking efficiency and a streamlined menu to simplify the ordering process [5] - Future plans for 2026 involve a significant simplification of the iPad application used for order taking, aimed at improving user experience and operational efficiency [6] Management and Leadership Changes - Brinker International is making leadership changes at Maggiano's, with plans to implement successful strategies from Chili's turnaround [7] - The company emphasizes the importance of listening to restaurant teams for ideas to accelerate Maggiano's recovery [8]