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Core Insights - The "2025 International Supply Chain Conference of Chinese Cuisine" marks the beginning of a significant global expansion for Chinese cuisine, focusing on leveraging localization, standardization, and digitalization strategies to enhance international market penetration [1][28] - The global foodservice market is projected to reach USD 3.8 trillion by 2026, with Chinese cuisine's market share expected to grow to 10.8%, indicating a rapid internationalization trend [3] - The transformation of Chinese cuisine is shifting from merely selling dishes to exporting entire supply chains, redefining its competitiveness on the global stage [4][21] Market Growth - The international Chinese cuisine market grew from RMB 227.55 billion in 2020 to RMB 359.39 billion in 2024, reflecting a steady upward trajectory [5] - Chinese cuisine's internationalization is outpacing the overall growth of the global foodservice sector, with supply chain systems emerging as a new driver of this momentum [3] Strategic Initiatives - Leading brands like Haidilao and Nong Geng Ji are utilizing supply chain advantages to expand globally, with Haidilao opening over 100 outlets across 14 countries and regions [9][10] - The Chinese government is supporting the internationalization of Chinese cuisine through favorable policies, encouraging overseas expansion and the establishment of international partnerships [11] Consumer Demand - The expanding overseas Chinese population provides a stable consumer base for Chinese restaurant chains, particularly in regions like Southeast Asia and the United States [12] - Chinese cuisine holds the largest share of Asian cuisine in the U.S. foodservice market at 37.21%, with 33% of Americans consuming Chinese food at least once a month [13] Supply Chain Evolution - The overseas Chinese food market is transitioning from fragmented competition to systematic group-driven expansion supported by robust supply chain systems [16] - Successful brands are focusing on local adaptation and building integrated supply chains to ensure quality and consistency across markets [19][20] Key Trends in 2025 - Localization is essential for cultural and market integration, involving product adjustments and organizational adaptation [21] - Standardization ensures quality, consistency, and scalability through centralized kitchens and unified production protocols [22][24] - Digitalization enhances operational efficiency and real-time supply chain management, allowing for better responsiveness to market dynamics [22][25] Challenges and Opportunities - Despite the momentum, the industry faces challenges such as differing food safety regulations, labor policy constraints, and local taste preferences [27] - The conference serves as a platform for industry leaders to share insights and strategies for overcoming these challenges and accelerating globalization efforts [28]