Core Viewpoint - Chagee, a Chinese tea maker, is maintaining its strategy of offering premium products at high prices despite a significant decline in sales and profits as consumers are increasingly choosing other chains that provide beverages at much lower prices [1] Company Strategy - Chagee is committed to its premium pricing strategy, indicating a focus on high-quality products rather than competing on price [1] Market Competition - The company faces stiff competition from other beverage chains that are attracting consumers with prices that are one-third of Chagee's offerings [1]