Core Insights - Chipotle Mexican Grill has announced the return of Chipotle IQ, a trivia game for Rewards members in the U.S. and Canada, offering various food prizes and rewards points [1][2] - The promotion features a record prize pool exceeding $1 million and the longest gameplay period in its history [3][6] Promotion Details - Chipotle IQ will run from August 12 to August 21, 2025, with gameplay available from 9:01 am ET to 8:59 pm ET on specified dates [7] - Participants can win multiple prizes, including a BUY-ONE-GET-ONE free entrée code, Queso Blanco, Adobo Ranch offers, and Chipotle Rewards points [1][6] - The first 10,000 players scoring 5 out of 5 each hour will receive free Chipotle, with a total of 6,000 BOGO offers, 2,000 Adobo Ranch offers, and 2,000 Queso Blanco offers available each hour [7] Engagement and Participation - There was a 20% year-over-year increase in participation from 2023, indicating strong engagement from fans [3] - The "Summer of Extras" program allows Rewards members to earn additional points and exclusive badges for completing monthly milestones [4] Company Overview - Chipotle operates over 3,800 restaurants across multiple countries and is committed to serving responsibly sourced, real food without artificial ingredients [6][8] - The company employs over 130,000 individuals and is recognized as a leader in the food industry, focusing on digital innovation and sustainable practices [8]