, /PRNewswire/ --Â Chipotle Mexican Grill (NYSE: CMG) today announced "Chip-or-Treat," a new exclusive offer for Chipotle Rewards members delivering free treats throughout October to celebrate Halloween. Building on more than two decades of its iconic Boorito tradition, Chipotle is making this Halloween season even bigger with its real food offers. Starting today, October 6, Chipotle Rewards members who purchase an entrée each week will receive a new weekly treat from Chipotle, plus an exclusive Rewards bad ...

Core Insights - Chipotle has launched the 'A Little Extra' Dorm Collection in collaboration with Urban Outfitters, aimed at enhancing the college experience for students [1][5] - The Chipotle U Rewards program offers college students benefits such as 1,000 bonus points upon enrollment and 20% more points on every purchase, facilitating quicker access to free meals [2][4][6] Group 1: Chipotle U Rewards - The program is designed to provide a personalized digital experience for Gen Z students, rewarding them for their loyalty and engagement with the brand [4] - Students can enroll in Chipotle U Rewards starting today, with the program emphasizing special offers tied to significant milestones in their college journey [2][4] - Members earn 12 points for every $1 spent at Chipotle, accelerating their ability to redeem rewards [6] Group 2: 'A Little Extra' Dorm Collection - The collection features items inspired by Chipotle's menu, including bean bag chairs, a throw blanket resembling a tortilla, and a desk light shaped like a chip bag [5] - The collaboration aims to resonate with Gen Z's desire for individuality and self-expression in their living spaces [5][10] - The collection will be available for purchase starting August 20 at select Urban Outfitters locations and online [5][9] Group 3: Company Background - Chipotle Mexican Grill operates over 3,800 restaurants across multiple countries and is committed to serving responsibly sourced food without artificial ingredients [9] - Urban Outfitters, founded in 1970, operates over 200 stores and focuses on empowering individuality through a unique blend of products and creativity [10]