Core Insights - Pernod Ricard has introduced Chivas Regal Crystalgold, a clear spirit drink aimed at competing in the Tequila market, priced at £51 (US$68) [1] - The product is described as an innovation for the Chivas Regal brand, maintaining the brand's signature depth of flavor while offering versatility as a clear spirit [2] - The launch is a strategic response to changing consumer habits, targeting early evening occasions traditionally associated with clear spirits [3] Product Details - Chivas Regal Crystalgold is positioned as a "clear spirit drink" that allows for longer, fresher drink options [3] - The drink exemplifies the brand's commitment to innovation while retaining its heritage [4] Market Performance - In the last financial year, Pernod Ricard sold 4.8 million nine-litre cases of Chivas Regal, reflecting a 2% organic growth [4] - Chivas Regal ranks as the fourth-largest strategic international brand for Pernod Ricard by annual case sales, following Absolut vodka [4]