Core Insights - Callaway Golf has announced the launch of its new Chrome Family of golf balls, which includes Chrome Tour, Chrome Tour X, and Chrome Soft, set to be available at retail on January 30, 2026 [1][5] Product Features - The new lineup features a revolutionary Tour Fast Mantle with a 16% higher flex modulus, designed to increase ball speed by acting like a stiffer spring at impact, marking the first use of this material in a golf ball [2] - The advanced core/layer system in the new golf balls is faster than previous materials used in Callaway designs, enhancing overall performance [2][3] - The Seamless Tour Aero with an Optimized Hybrid Aero Pattern provides improved distance and flight consistency, while a high-performance Tour Urethane cover offers exceptional feel and greenside control [3] Target Audience - Chrome Tour is aimed at players seeking incredible speed and distance off the tee with a mid-spin profile for optimal distance and control [4] - Chrome Tour X targets players looking for maximum speed off the tee and a mid-high spin profile for enhanced workability [4] - Chrome Soft is designed for players wanting the benefits of a Tour ball with increased launch and a lower full shot profile for longer distance and soft feel [4] Pricing and Availability - The new Chrome Family golf balls will be available at a price of $57.99 per dozen starting January 30, 2026 [5]

Product Launch and Market Impact - Odyssey has maintained its position as the 1 putter for over 25 years across all major worldwide tours, with the updated Hockey Stick model featuring enhanced design and technologies [1] - Callaway's Chrome Tour Golf Ball family has achieved significant success, including 4 major wins, supported by an investment exceeding $100 million in its manufacturing plant [2] - The new Happy Gilmore 2-inspired products, including Limited Edition Odyssey Hockey Stick Putters priced at $499.99 and Chrome Tour Balls at $59.99 per dozen, will be available at Callaway retailers starting July 11th and July 25th respectively [3] Company Overview - Callaway Golf, a brand under Topgolf Callaway Brands Corp. (NYSE: MODG), is recognized as a leading manufacturer of premium golf equipment and accessories, emphasizing innovation to enhance golfer performance [4]