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Cineverse Hires Tim Russell, Promotes Terry City as Direct Advertising Sales Team Expands
Prnewswireยท 2025-03-31 13:51
Core Insights - Cineverse has appointed Tim Russell as Senior Vice President of Direct Advertising Sales and promoted Terry City to Executive Vice President of Direct Advertising Sales to enhance its sales team and support ad sales growth across its media solutions [1][4]. Group 1: Leadership Changes - Tim Russell brings 30 years of experience in sales, having previously served as Chief Revenue Officer at Sabio Holdings, where he led a successful transition to CTV streaming sales and achieved record revenue [2]. - Terry City has over 20 years of experience in building sales and partnerships divisions, with a background that includes executive roles at various media companies and co-founding Steel Titan Entertainment [3]. Group 2: Financial Performance - Cineverse reported $40.7 million in total revenue for the third quarter of fiscal year 2025, marking a 207% increase compared to the same quarter in the previous year [4]. Group 3: Advertising Strategy - The expansion of Cineverse's direct advertising sales team follows the recent hiring of Laura Schumer and Ben Cabonargi as Directors of Podcast Sales, aimed at enhancing the Cineverse Podcast Network, which is a top-10 podcast network with over 75 million downloads [5]. - Cineverse's advertising offerings include a premium programmatic advertising network and custom marketing integrations, targeting dedicated fandoms across various platforms, including audio, display, social, and connected TV [6]. Group 4: Company Overview - Cineverse is a next-generation entertainment studio that distributes over 71,000 premium films, series, and podcasts, focusing on delivering innovative entertainment experiences and connecting fans with independent stories [7].