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Cineverse Promotes John Squires and Megan Vavarro to Co-Managing Directors of Leading Horror Brand, Bloody Disgusting
Prnewswire· 2025-05-05 13:00
Core Insights - Cineverse has appointed Michael Roffman as Executive Director of Advertising Sales and New Business Development for its horror division, Bloody Disgusting, following his advisory role that contributed to record-breaking revenue [1][3] - Longtime contributors John Squires and Meagan Navarro have been promoted to Co-Managing Directors, tasked with overseeing the brand's editorial evolution and expanding its presence [2] - Since its acquisition by Cineverse in 2021, Bloody Disgusting has transformed into a comprehensive media platform, engaging fans through various channels including podcasts, social media, live events, and its streaming service SCREAMBOX [5][8] Financial Performance - Under Roffman's guidance, Bloody Disgusting achieved a 40% increase in direct sales in fiscal Q4 2025 compared to the previous quarter, driven by campaigns from major studios [3] Strategic Direction - The leadership team will operate under Tom Owen, Co-founder of Bloody Disgusting, who continues as Vice President of Network Strategies at Cineverse [4] - The company aims to grow and forge strategic partnerships while entering new ventures, leveraging the expertise of its newly appointed leadership [7] Company Overview - Cineverse is a next-generation entertainment studio that distributes over 71,000 premium films, series, and podcasts, focusing on connecting fans with independent stories [11] - The company has developed a new blueprint for delivering entertainment experiences efficiently, utilizing proprietary streaming tools and AI technology [10][11]
Cineverse Hires Tim Russell, Promotes Terry City as Direct Advertising Sales Team Expands
Prnewswire· 2025-03-31 13:51
Core Insights - Cineverse has appointed Tim Russell as Senior Vice President of Direct Advertising Sales and promoted Terry City to Executive Vice President of Direct Advertising Sales to enhance its sales team and support ad sales growth across its media solutions [1][4]. Group 1: Leadership Changes - Tim Russell brings 30 years of experience in sales, having previously served as Chief Revenue Officer at Sabio Holdings, where he led a successful transition to CTV streaming sales and achieved record revenue [2]. - Terry City has over 20 years of experience in building sales and partnerships divisions, with a background that includes executive roles at various media companies and co-founding Steel Titan Entertainment [3]. Group 2: Financial Performance - Cineverse reported $40.7 million in total revenue for the third quarter of fiscal year 2025, marking a 207% increase compared to the same quarter in the previous year [4]. Group 3: Advertising Strategy - The expansion of Cineverse's direct advertising sales team follows the recent hiring of Laura Schumer and Ben Cabonargi as Directors of Podcast Sales, aimed at enhancing the Cineverse Podcast Network, which is a top-10 podcast network with over 75 million downloads [5]. - Cineverse's advertising offerings include a premium programmatic advertising network and custom marketing integrations, targeting dedicated fandoms across various platforms, including audio, display, social, and connected TV [6]. Group 4: Company Overview - Cineverse is a next-generation entertainment studio that distributes over 71,000 premium films, series, and podcasts, focusing on delivering innovative entertainment experiences and connecting fans with independent stories [7].