Circulose is on a hot streak.​Just days after the regenerated cellulosic fiber maker announced that Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero joined its stable of brand partners, Birla Cellulose was brought to the fold. Circulose has signed a strategic partnership agreement with the Cellulosic Fibres Business of the Aditya Birla Group to accelerate textile recycling.​“Over the past year, we’ve refined our approach to put brands at the center, with a clear focus on cr ...

Core Insights - Circulose and Jilin Chemical Fiber (JLC) have formed a strategic partnership for the exclusive marketing and sale of Jirecell globally from 2026 to 2028, aiming to scale production to meet international demand for sustainable alternatives to synthetic fibers [1][3] - The current composition of viscose filament yarn includes 70% FSC-certified wood and 30% recycled cotton Circulose pulp, with a target to increase recycled input to 50% [2] - JLC has committed to purchasing increasing volumes of Circulose pulp annually, which is made from 100% recycled textiles, to enhance its fiber portfolio [4] Company Developments - Circulose, emerging from bankruptcy under private equity firm Altor, views this partnership as a cornerstone for accelerating the transition to circularity in the industry [3] - The partnership is expected to support the scaling of viscose filament yarn production using Circulose, ensuring necessary volume for Circulose's factory [3] - JLC's expansion plans for next-generation man-made cellulosic fiber (MMCF) product lines aim to increase production capacity to 10,000 metric tons annually, with potential for an additional 10,000 metric tons of Jirecell [5] Industry Context - The collaboration between Circulose and JLC is seen as a positive signal of growing momentum within the MMCF sector, emphasizing the importance of scaling next-generation materials [6] - JLC's efforts to reduce reliance on Ancient and Endangered Forest inputs align with broader industry trends towards circular cellulose solutions [5][6]