Core Insights - El Pollo Loco introduces new Fresca Salads and Wraps, emphasizing portability and quality ingredients for on-the-go meals [1][2] - The new menu items feature two distinct flavor profiles and are available as salads in bowls or wrapped in whole wheat tortillas [2] - The Citrus Vinaigrette dressing will become a permanent menu item following the limited-time offering of the Fresca Salads and Wraps [2] Product Details - The Fresca Salads include the Citrus Avocado Fresca Salad and the Mexican Cobb Fresca Salad, both featuring fire-grilled chicken and fresh ingredients [7] - The Fresca Wraps mirror the salads, providing a convenient option for customers who prefer a portable meal [7] - Prices for the Fresca Salads and Wraps range from $9.00 to $12.00, varying by location [2] Marketing and Brand Positioning - The new items will be featured in a modernized ad campaign, showcasing a vibrant and energetic brand image [3] - El Pollo Loco has been recognized as the 1 "Best Restaurant for Quick, Healthy Food" in USA TODAY's 10 Best Readers' Choice Awards, reinforcing its commitment to quality and health [5] - The company operates over 495 restaurants across seven U.S. states and has expanded internationally with locations in the Philippines [5]