Core Thesis - On Holding AG (ONON) is positioned as a rapidly growing premium sportswear company with a strong focus on innovation and sustainability, projected to achieve approximately $3.3 billion in revenue by 2025, reflecting a 29% year-over-year growth [2] Company Overview - Founded by Olivier Bernhard, Caspar Coppetti, and David Allemann, On Holding AG specializes in performance and lifestyle footwear, leveraging proprietary technologies like CloudTec® cushioning and Speedboard® propulsion [2] - The company operates under a dual-CEO model, providing operational and strategic balance, with founder control ensuring long-term alignment with shareholders [3] Financial Performance - ONON's trailing and forward P/E ratios are 58.52 and 30.49 respectively, indicating a premium valuation in the market [1] - The company has achieved EBITDA margins near 18% and is expected to generate free cash flow exceeding $140 million in 2025, with a net cash position of over $750 million [5] Business Model and Growth Strategy - On's hybrid business model consists of 59% wholesale and 41% direct-to-consumer (DTC) sales, with a strategic shift towards higher-margin DTC, driving gross margins above 61% [4] - The company invests 7% of revenue in R&D and 12% in marketing, focusing on innovation and community engagement rather than traditional advertising [4] Market Position and Brand Strategy - Partnerships with high-profile athletes like Roger Federer and grassroots initiatives through the On Athletics Club enhance brand authenticity and consumer engagement [5] - The company is experiencing rapid expansion in the Asia-Pacific region, with sales growth of 85% year-over-year, reinforcing its scalability in the premium sportswear market [4]