Swiss sneaker brand On is off to the races. Much of the competition is busy trying to tie their shoelaces. The upstart sportswear firm raised its full-year guidance for the third straight quarter on Wednesday and reported double-digit growth in defiance of struggles at other sneaker firms. What sets it apart? For one, it’s playing a totally different marketing game than its rivals. SUBSCRIBE:  Receive more of our free The Daily Upside newsletter. READ ALSO: Startup Cursor Rides AI Coding Vibes to $29B Val ...