Core Viewpoint - TNL Mediagene has entered a business alliance with WOWOW to enhance their media businesses and develop innovative media ventures, including a new promotional menu on the social commerce platform "CoSTORY" [1][6]. Group 1: Business Alliance and Collaboration - The business alliance agreement was signed on October 18, 2024, aiming to foster growth in media businesses [1]. - The collaboration will leverage the strengths of both companies, combining TNL Mediagene's content commerce expertise with WOWOW's extensive viewer reach [3][4]. - The partnership aims to create a new form of content distribution that utilizes diverse media approaches to enhance product storytelling [2]. Group 2: Promotional Menu "CoSTORY with WOWOW" - The "CoSTORY with WOWOW" promotional menu connects viewing experiences directly to purchase opportunities through various media outlets and social media channels [4]. - TNL Mediagene's media outlets reach approximately 30 million monthly readers, while WOWOW has around 2.3 million subscriptions across its broadcasting and on-demand services [4]. - Plans for product promotions will be tailored based on product characteristics and target segments to maximize effectiveness [5]. Group 3: CoSTORY Platform Overview - CoSTORY is a social commerce platform where users can pre-order and purchase unique and exclusive products not widely available [6]. - The collaboration with WOWOW will lead to the joint operation of new social media channels and integrated solutions combining TV commercials with digital advertising [6]. Group 4: Company Background - TNL Mediagene was formed in May 2023 through the merger of The News Lens Co., Ltd. and Mediagene Inc., operating across multiple media brands in Japanese, Chinese, and English [7]. - The company focuses on high-quality content and appeals to younger audiences, with a workforce of approximately 500 employees across Asia [7].