Core Insights - Vita Coco is launching the Coco Card, a limited rewards card for New York City residents, aimed at enhancing the holiday experience with exclusive offers and perks [1][4][6] Group 1: Event Details - The Coco Card will be unveiled at a Blue Carpet experience in Washington Square Park on December 6th, starting at 11 am, where attendees can claim the card while supplies last [1][3] - The event will feature a 30-foot Blue Carpet activation, interactive photo opportunities, and free coconut water for guests [3][8] Group 2: Coco Card Benefits - Coco Card holders will receive exclusive rewards at various popular NYC locations, valid through January 2, 2026, while supplies last [4][7] - Perks include discounts and offers at notable establishments such as DoorDash, H&H Bagel, Joe Coffee, and COTE Korean Steakhouse, among others [7] Group 3: Product Positioning - Vita Coco's Original Coconut Water is highlighted for its naturally occurring electrolytes, making it suitable for both holiday cocktails and recovery after celebrations [2][4] - The brand positions itself as a convenient option for consumers during the busy holiday season, emphasizing its role in enhancing celebrations and recovery [4][6]