Company Overview - Fellow is a premium coffee and kitchenware brand that has grown into a retailer of various products, including coffee makers, grinders, and kettles, available at major retailers like Target, Costco, and Nordstrom [2] Founder Background - Jake Miller, the founder of Fellow, pursued an MBA at Stanford and initially envisioned a minimalist coffee steeper for both hot and cold brews [2] - Before becoming an entrepreneur, Miller explored various jobs, including construction and marketing, ultimately realizing his passion for building and design [4][5] Funding Journey - Miller faced significant challenges in securing funding, experiencing 73 rejections from angel investors and small funds before finally breaking through [2] - Early funding was secured through a crowdfunding campaign on Kickstarter, but institutional capital proved difficult to obtain [2] Market Insight - Miller identified a gap in the home-brewing market, noting that the rise of meticulous coffee roasters was not matched by well-designed brewing equipment [5]