Core Insights - South Korea's Jinro has signed a distribution partnership in India with Monika Alcobev to capitalize on the growing Korean wave in the Indian market [1][4][6] - The K-beauty market in India is projected to grow significantly, from $0.4 billion in 2024 to $1.5 billion by 2030, with the buyer base expected to expand from 11.9 million to 27 million [5][6] Company Developments - Jinro, Korea's top-selling soju brand, reported global sales of 96.8 million cases last year and is entering the Indian market to tap into the influence of K-culture [4][6] - Cosmax is establishing a local corporation in Mumbai by the end of this year to develop color cosmetics targeting Gen Z consumers in India [1][6] - Lotte Wellfood plans to invest $300 million in India over the next three to five years to expand its capacity and supply chain following the merger of its Indian subsidiaries [4][6] Market Trends - The Korean wave is influencing Indian consumer choices across various categories, including alcohol, beauty, foods, and cigarettes [6] - The demand for soju, a low-alcohol vodka, is increasing as it becomes one of the fastest-growing premium spirit categories in India [4][6] - Major companies like ITC and Hindustan Unilever have already begun to capitalize on the Korean wave by introducing Korean-flavored food products [6]

Core Insights - The report titled "Skin Care Path to Purchase: Engagement, Opportunity, Research" provides a comprehensive analysis of the skin care market, focusing on consumer behavior and purchasing trends [1][2][3] - It utilizes the Voice of the Consumer: Beauty Survey to gather insights on global beauty routines and skin care habits [2][3] Market Overview - The report outlines the size and dynamics of the Beauty and Personal Care market, identifying key trends, emerging markets, and significant industry challenges [3] - It highlights the competitive landscape, detailing leading companies and brands within the skin care sector [3][6] Consumer Insights - Insights from the Voice of the Consumer: Beauty Survey reveal current consumer preferences and behaviors in the skin care category [2][3] - The report emphasizes the importance of understanding consumer engagement and the purchase journey in the beauty sector [2][3] Strategic Analysis - The report provides strategic analysis of factors influencing the market, including product innovations, packaging advancements, and economic or lifestyle changes [3] - It discusses the differentiation between premium and mass/masstige segments, as well as the evolution of new beauty concepts [3][6] Forecast and Trends - Five-year forecasts are included to illustrate expected market developments and identify growth sectors [6] - The report covers various product categories within the beauty and personal care market, such as skin care, hair care, and men's grooming [6]