Core Viewpoint - Under Armour (UAA) is experiencing a potential turnaround as recent positive analyst calls and a rebound in stock price suggest a shift in market sentiment despite previous struggles [1][4][13]. Company Overview - Founded in 1996, Under Armour has evolved into a global sportswear brand with a market capitalization of $2.26 billion, offering a wide range of products from apparel to footwear and accessories [2][6]. Financial Performance - Under Armour's Q2 results showed a revenue decline of 5% year-over-year (YOY) to $1.3 billion, with North America down 8% to $792 million, while international revenue grew 2% to $551 million [9][10]. - The gross margin fell by 250 basis points to 47.3%, influenced by supply-chain costs, but adjusted operating income reached $53 million, and adjusted EPS of $0.04 exceeded Wall Street forecasts [10][11]. Analyst Insights - Analyst Jay Sole from UBS believes that Under Armour's brand is undervalued compared to peers, with a projected 25% five-year EPS compound annual growth rate (CAGR) and a price target of $8, indicating a 47% upside potential [3][13][14]. - The consensus rating for UAA stock is "Hold," with an average price target of $5.61, suggesting a modest upside, while the highest target price of $9 indicates a potential rally of up to 65% [15]. Future Outlook - For fiscal 2026, revenue is expected to decline by 4% to 5%, with a projected adjusted EPS of $0.03 to $0.05, before a significant rebound to $0.20 in fiscal 2027 [12]. - Analysts anticipate that renewed product innovation and strong brand awareness will drive revenue growth towards $5.6 billion by 2030 [14].