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Aux Trois Cigognes Biscuiteries buys French peer La Mère Poulard
Yahoo Finance· 2025-10-10 13:43
Core Insights - Aux Trois Cigognes Biscuiteries has acquired La Mère Poulard, a local biscuit maker known for its butter biscuits and cookies, expanding its product offerings and market reach [1][2] - The acquisition aligns with the strategic vision of Aux Trois Cigognes to enhance its portfolio of quality food products and maintain strong brand identities [2][3] Company Overview - Aux Trois Cigognes Biscuiteries now operates three biscuit factories, including Biscuiterie Tourniayre and Biscuiterie Dutoit, alongside the newly acquired La Mère Poulard [2] - The company employs nearly 170 staff and aims to position itself as a key player in the French biscuit market through complementary expertise [3] Strategic Intent - The acquisition is seen as a strategic move for La Mère Poulard, allowing it to focus on its core mission of providing tourist experiences at Mont Saint-Michel while ensuring the continuity of its product line under new ownership [3] - The commitment of La Mère Poulard's CEO and executives to remain in their roles is viewed as essential for the success of the integration [2]