Core Insights - El Pollo Loco experienced increased traffic and expanded margins in Q3, attributed to menu innovations, operational improvements, and targeted value offerings [1] - The company is outperforming competitors in sales and transactions, indicating effective strategies in a challenging consumer environment [2][3] Menu Innovations - New product launches include the premium Creamy Chipotle and Salsa Verde quesadillas, which have been added to the permanent menu [3] - The company is expanding portable offerings with new Double Chicken Street Corn and Queso Crunch burrito bowls, and plans for 2026 include Double Pollo Salads and additional portable items [3] - El Pollo Loco is testing Loco Tenders with signature dipping sauces and a new fire-fried chicken sandwich, which offers a unique twist on traditional fried sandwiches [4] Brand Campaigns - The new brand campaign "Let's Get Loco," launched in May, has generated momentum, featuring initiatives like the AI Chicken Challenge on social media [5] - The campaign includes a functional call to action, encouraging customer engagement through creative submissions [5] Beverage Strategy - El Pollo Loco plans to enter the competitive beverage market in 2026, recognizing it as a significant opportunity to increase check sizes and enhance brand relevance [4]