New York, NY, Aug. 25, 2025 (GLOBE NEWSWIRE) -- Following a challenge brought by competitor GuruNanda, LLC, BBB National Programs’ National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for whitening claims for its Crest 3D Whitestrips products. At issue for the National Advertising Division (NAD) were P&G’s express claims “[X] Levels Whiter” and “Levels [X] Whiter” that appear on the product labeling of Crest 3D Whitestrips, with the levels ranging from ...