Core Insights - Moment, a botanical soda brand, is enhancing its sustainability efforts by upgrading its aluminum packaging in partnership with Crown Holdings, Inc. This transition involves replacing shrink-wrapped cans with directly printed cans to improve package circularity and environmental impact [1][2][3] Company Overview - Moment is a female- and minority-owned brand that focuses on natural beverage formulations aimed at promoting mental clarity and stress relief. The drinks are non-alcoholic, low-calorie, and contain no added sugar, catering to the growing demand for healthy beverage options [4][7] - Crown Holdings, Inc. is a leading global supplier of rigid packaging products, providing expertise in packaging design and sustainability to support Moment's growth in the beverage market [6] Market Position and Growth - Since appearing on "Shark Tank," Moment has experienced a remarkable 400% growth and is preparing for significant scale-up with new packaging that maintains product transparency and visual identity [4] - The collaboration with Crown will allow Moment to transition six of its most popular SKUs to an infinitely recyclable format, aligning with evolving consumer preferences for eco-friendly products [2][3] Product Launch and Availability - All transitioned SKUs will be available in 12-oz CrownSleek cans across key regions in the U.S. by early 2025, starting with the Midwest and Northeast, followed by the West Coast [5]