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Tech Giant Naver Set To Acquire Upbit, Korea’s Largest Exchange, in Super App Push
Yahoo Finance· 2025-09-25 08:17
Core Insights - Naver, South Korea's largest internet company, is set to acquire Upbit, the country's biggest cryptocurrency exchange, through a landmark share swap, potentially transforming the financial landscape in South Korea [1][2]. Group 1: Acquisition Structure - The acquisition is structured as a stock swap between Naver Financial and Dunamu, Upbit's operator, allowing Naver to gain ownership without immediate capital outlay [2][3]. - Both companies have established task forces to finalize the terms, including the valuation ratio for Dunamu's unlisted shares, with formal board approval being the last step before closing the deal [3]. Group 2: Strategic Objectives - Naver aims to create a "super app" that integrates its ecosystem—covering e-commerce, payments, maps, email, and search—with Upbit's crypto trading infrastructure, enhancing user experience across services [4][6]. - The partnership also aims to develop a won-pegged stablecoin initiative, leveraging Upbit's crypto expertise and Naver's consumer reach to drive adoption domestically and expand internationally [5].