Core Insights - Hop Valley Brewing Co. has launched Dang Green IPA, the first officially licensed, co-branded craft beer for the Oregon Ducks, in partnership with Oregon Athletics and Tilray Brands, Inc. [1][3][4] Company Overview - Hop Valley Brewing, founded in 2009, is known for its innovative craft beers and is deeply rooted in the Eugene community [9]. - Tilray Brands, Inc. is a global lifestyle and consumer packaged goods company with a diverse portfolio, including cannabis, beverages, and wellness products [10]. Product Details - Dang Green IPA is a 7.0% ABV India Pale Ale brewed with premium Cryo Hops®, designed to deliver bold West Coast flavors [3][4]. - The beer features the official Oregon Ducks logo on its packaging, marking a historic collaboration [4][5]. Marketing and Distribution - The partnership includes in-venue signage, digital marketing campaigns, and activations at various Oregon Duck sports events [6]. - Dang Green IPA is available for purchase in stores and local pubs across Oregon, as well as at Autzen Stadium and other athletic venues [4][5]. Community Engagement - The collaboration aims to celebrate Oregon Ducks fans' passion while supporting a local business [5][7]. - The partnership is facilitated by Oregon Sports Properties, which oversees sponsorship agreements for Oregon Athletics [7].