Core Concept - Days Inn by Wyndham is launching a campaign to promote its brand through a contest called "Days Inn-siders," where five pairs of friends will document their travel experiences at various hotel locations, receiving $10,000 each along with travel accommodations and stipends [1][2]. Group 1: Campaign Details - The campaign aims to highlight the importance of friendship and shared experiences, encouraging travelers to reconnect and create lasting memories [2]. - Each selected duo will create content showcasing their unique experiences, tailored to their interests, whether it be food, adventure, or culture [2][6]. - The campaign will run from August to December 2025, with specific dates and destinations coordinated with the Days Inn team [6]. Group 2: Target Audience and Responsibilities - Days Inn is looking for diverse pairs, including "Nature Nomads," "Taste Makers," "Adrenaline Junkies," "Wave Watchers," and "Culture Cravers," each representing different travel styles [6]. - Responsibilities include creating original content for social media, inspiring others through storytelling, and embodying the Days Inn spirit of fun and adventure [6][4]. Group 3: Incentives and Qualifications - Each duo will receive a $10,000 cash prize, a shared hotel room for two nights, a $2,000 travel stipend, and a Wyndham Rewards® DIAMOND level membership [4][6]. - Applicants must be 18 years or older, creative, and proficient in social media [6][10]. - The application process requires a written essay or short video describing their ideal reunion and why they are suited for the experience [10]. Group 4: Company Background - Days Inn by Wyndham operates over 1,500 locations in more than 20 countries, known for providing a welcoming atmosphere and essential amenities [8]. - Wyndham Hotels & Resorts, the parent company, is the largest hotel franchising company globally, with approximately 9,300 hotels across over 95 countries [9].