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深演智能三冲港股IPO:“单腿走路”九成收入来自智能广告投放业务 2025年上半年客户集中度飙至70.2%
Xin Lang Cai Jing· 2025-12-10 03:41
Core Viewpoint - Shenyan Intelligent Technology Co., Ltd. is making its third attempt to go public on the Hong Kong Stock Exchange after previous failures, highlighting its leading position in China's marketing and sales decision AI application market with a market share of 2.6%. However, the company faces significant risks including imbalanced business structure, increasing customer dependency, and declining profitability [1][7]. Business Structure Imbalance - The revenue structure of Shenyan Intelligent reveals a fragile growth model, with the share of intelligent advertising revenue rising from 82.1% in 2022 to 93.3% in the first half of 2025, while intelligent data management revenue shrank from 17.9% to 6.7% during the same period [2][8]. - The company's revenue is highly susceptible to fluctuations in advertising budgets, as evidenced by a 12% year-on-year revenue decline in 2024 due to reduced marketing spending from fast-moving consumer goods and automotive clients [2][8]. - The number of end customers for intelligent advertising dropped from 119 to 113 in the first half of 2025, with the revenue share from the top five clients soaring to 70.2%, indicating a growing reliance on major clients [2][8]. Deteriorating Profit Quality - Despite a 134.3% year-on-year increase in net profit in the first half of 2025, this improvement was largely due to adjustments in listing-related expenses, raising concerns about the core profitability of the company [3][9]. - The gross margin fell to 27.3% in 2024, down 3.6 percentage points from 2022, significantly lower than the 50%+ gross margins of comparable companies [3][9]. - The cash flow situation is alarming, with operating cash flow turning negative in the first half of 2024, although it rebounded to 33.05 million in the first half of 2025, heavily reliant on improved receivables management [3][9]. Controversy Over Technical Barriers - Shenyan Intelligent claims technological leadership with its "AI Decision Engine," but its R&D spending was only 10.5% of revenue in 2024, far below the average of 49.3% for comparable companies [4][10]. - The company faces an ecological dilemma, relying on major platforms like Tencent and Alibaba for media resource procurement while competing against them in the decision AI market [4][10]. - The newly launched Deep Agent system has signed 17 contracts but has yet to generate significant revenue, raising questions about its potential to become a new growth driver [4][11]. IPO Prospects - The IPO fundraising is intended for technology R&D, customer expansion, and strategic acquisitions, but the company must overcome the stigma of being labeled as an "advertising agency" [5][12]. - Investors will focus on three key capabilities: the ability to diversify business, optimize customer structure to reduce dependency on major clients, and commercialize technology despite limited R&D investment [5][12]. - Industry insiders note that the core issue lies in "track selection and resource mismatch," as the marketing AI market is promising but vulnerable to economic cycles [5][12]. Conclusion - Shenyan Intelligent's journey on the Hong Kong Stock Exchange represents a stress test for Chinese AI companies transitioning from technological exploration to commercial implementation, with its extensive industry data and client resources forming a competitive moat, yet facing challenges from a singular business structure and profitability issues [6][13].