Core Insights - DeepIntent has launched the HealthFirst™ Audio Package, aimed at providing healthcare advertisers with premium access to digital audio advertising [1][2] - The package includes curated supply from major audio platforms like iHeartMedia and SiriusXM, designed to enhance campaign performance by targeting patients and providers during high-attention moments [1][2] Group 1: Market Opportunity - Digital audio is becoming a significant component of omnichannel marketing strategies, with U.S. consumers expected to spend an average of 1 hour and 25 minutes per day on digital audio by 2025, nearly matching social media usage [2] - DeepIntent's analysis indicates that over 69% of healthcare providers can be reached through the HealthFirst™ Audio Package's premium inventory, highlighting a substantial market opportunity for healthcare advertisers [2] Group 2: Strategic Partnerships - iHeartMedia is a key partner in the HealthFirst™ Audio Package, emphasizing the growing demand for audio as a reliable medium in the pharmaceutical sector [3] - The partnership aims to provide healthcare brands with the necessary precision, quality, compliance, and scale to effectively reach their target audiences [3] Group 3: Product Features - The HealthFirst™ Audio Package is designed specifically for healthcare, offering optimized inventory from leading publishers, streamlined activation within the DeepIntent DSP, and a focus on transparency and trust in advertising [6][4] - The package allows for fast and easy setup for impactful campaign launches, ensuring that healthcare marketers can effectively engage with their audiences [6][4]