Workflow
Delicious Travel
icon
Search documents
未知机构:手游行业1月观察全球大盘根据SensorTower数据全-20260210
未知机构· 2026-02-10 02:10
Summary of Mobile Gaming Industry Conference Call Industry Overview - The global mobile gaming market is projected to see a year-over-year (YoY) decline of 3% in January 2026 according to Sensor Tower data [1] - The United States remains the largest market, accounting for 31% of total revenue, followed by China at 19% and Japan at 13% [1] - In January 2026, the U.S. mobile gaming market experienced a YoY decline of 2%, while China and Japan saw more significant declines of 14% and 8%, respectively [1] China Market Insights - The domestic gaming market in China is expected to achieve a YoY revenue growth of 8% in 2025, with mobile gaming being the largest segment, contributing 73% of total revenue [1] - The client-based gaming segment is also showing strong growth, with a projected YoY increase of 15%, while mobile gaming is expected to grow at 8% YoY [1] - Chinese game exports are anticipated to continue their high growth trajectory, with a YoY revenue increase of 10% [1] Regulatory Environment - In January, the National Press and Publication Administration issued 177 new domestic online game licenses, representing a YoY increase of 44%, indicating a robust supply of new games in the future [2] Market Performance - In January, most gaming stocks saw an increase, with notable gains in Hong Kong stocks such as Bilibili and Xindong, as well as A-share companies like Huatuo, Perfect World, Kaiying, and Sanqi [2] Data Highlights - Bilibili's new game "Dudu Face Prank" launched in Q4 2025 has shown significant revenue growth, with a QoQ increase of 21% in December and 46% in January 2026, contributing to an overall QoQ revenue increase of 5% and 14% [2] - Xindong's game "Xindong Town" launched in January 2026 has seen an extraordinary QoQ revenue increase of 516%, significantly boosting overall revenue by 99% [2] - Huatuo's overall revenue continues to grow YoY, with its game "Delicious Journey" showing a QoQ revenue increase of 30% and 33% in December and January, respectively [2] - Giant's core product "Supernatural Action Team" recorded a QoQ revenue increase of 41% in January 2026, contributing to an overall revenue growth of 28% QoQ and 199% YoY [2] Future Outlook - Attention is recommended on the testing phases of new games from NetEase ("Sea of Forgetting") and Perfect World ("Different Ring"), as well as monitoring revenue performance during the Spring Festival period [3]