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How American Eagle's CEO defied critics of Sydney Sweeney ads — and gained 1M new customers: ‘You can't run from fear'
New York Post· 2025-09-30 14:38
The chief executive of American Eagle Outfitters resisted pressure on social media to pull its provocative ad campaign featuring Sydney Sweeney — telling his charges to remain calm in the face of accusations that the brand was promoting racist and sexist tropes, according to a report.In the weeks that followed, the campaign proved to be a hit — bringing in almost a million new customers to American Eagle between July and September, according to the Wall Street Journal. The company’s stock surged and sales o ...