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Harman International Completes Deal To Buy Sound United’s Audio Brands From Masimo
Forbes· 2025-09-23 13:00
Core Insights - Harman International has completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation, enhancing its audio portfolio significantly [2][3][4] Company Expansion - The acquisition marks a significant expansion for Harman's core audio business, encompassing various product categories such as home audio, electronics, amplifiers, hi-fi components, AVRs, headphones, and car audio [4] - By integrating Sound United's portfolio, Harman now possesses one of the industry's most comprehensive collections of premium audio brands [4] Strategic Vision - Harman aims to create enriching audio experiences, and the addition of Sound United's brands aligns with its commitment to sound quality and innovation [5] - The transaction is expected to unlock growth opportunities and enhance Harman's strategy to scale as an audio leader [5] Operational Structure - Sound United will operate as a standalone Strategic Business Unit within Harman's Lifestyle Division, preserving each brand's heritage and customer base [7] - This structure allows Sound United's brands to leverage Harman's global resources while maintaining their distinct identities and goals [7] Technological Integration - The acquisition will enhance Harman's presence in audio technology, where sound, culture, and technology converge [8]