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Online retailer eBay buying Gen Z secondhand marketplace Depop from Etsy for $1.2B in cash
New York Post· 2026-02-19 01:54
Core Viewpoint - eBay aims to expand its presence in the Gen Z market by acquiring the secondhand fashion marketplace Depop from Etsy for approximately $1.2 billion in cash [1][6]. Group 1: Acquisition Details - The acquisition is expected to close in the second quarter and has been unanimously approved by the boards of eBay and Etsy [8]. - eBay plans to pay for the acquisition in cash, while Etsy intends to use the proceeds for general corporate purposes, share repurchases, and investment in its core marketplace [6]. Group 2: Market Position and Demographics - As of December 31, 2025, Depop had 7 million active buyers, with nearly 90% under the age of 34, and over 3 million active sellers [4]. - eBay's CEO Jamie Ianonne expressed confidence that Depop will be better positioned for long-term growth as part of eBay, benefiting from its scale and operational capabilities [3]. Group 3: Market Reaction - Following the announcement of the acquisition, eBay's shares rose by more than 7%, while Etsy's shares increased by nearly 15% in after-hours trading [9].