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How James Avery Jewelry won back legacy customers
Yahoo Finance· 2025-09-22 12:00
This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. CHICAGO — Texas-based James Avery Artisan Jewelry had strong sales. The company was paying attention to digital signals from its customer base by monitoring social media, reading comments and aggregating information. But something was noticeably missing: positive feedback from its legacy customers. While the average James Avery customer comes to stores about twice a ...