Core Insights - The Hubbard Dianetics Foundation is addressing the urgent need for mental health support during the holiday season, contrasting with the expected $80 billion consumer spending on Black Friday [1][3]. Industry Overview - Mental health is currently the top health concern in the United States, with online searches for anxiety and depression reaching record levels. This trend is recognized globally, with the WHO categorizing mental health as a worldwide crisis due to increasing rates of stress, depression, and emotional burnout [3][4]. Company Initiatives - Dianetics is conducting a global mental health outreach campaign aimed at helping individuals cope with holiday-related stress and anxiety. Activities include engaging flash mobs in major cities and offering over 50 free stress test stations in Los Angeles [4][5]. - Following the Los Angeles initiative, Dianetics teams have expanded their outreach to major cities worldwide, including New York, Johannesburg, Mexico City, and Tokyo, with a focus on providing practical solutions for emotional strain [5][6]. Product Positioning - Dianetics distinguishes itself in a crowded mental health landscape filled with AI therapy apps and quick-fix solutions by offering a method that has reportedly helped millions overcome mental blocks. The book "Dianetics: The Modern Science of Mental Health" has sold over 20 million copies globally, published in more than 50 languages [6][7]. Market Messaging - The spokesperson for Dianetics emphasizes the importance of mental clarity during the holiday season, suggesting that it may be the best gift individuals can give themselves amidst the stress of shopping and holiday preparations [7].