Core Insights - The New York Times Company (NYT) has prioritized digital transformation, focusing on subscription-driven growth to adapt to the changing media landscape [1][11] - The company has expanded its digital offerings beyond news, including cooking, games, and lifestyle, which significantly contribute to subscription growth [1][4] Subscriber Growth - As of the end of Q2 2025, NYT had approximately 11.88 million subscribers, with 11.30 million being digital-only subscribers [3][8] - The company added 230,000 net digital-only subscribers in the last quarter, indicating a steady growth trajectory [3][8] Revenue Performance - Subscription revenues reached $481.4 million in Q2, marking a 9.6% year-over-year increase, with digital-only subscription revenues rising 15.1% to $350.4 million [4][8] - The average revenue per user (ARPU) for digital-only subscriptions increased to $9.64 from $9.34 year-over-year, driven by transitions to higher rate plans and price hikes [5][8] Future Projections - Management projects 8-10% total subscription revenue growth and 13-16% growth in digital-only subscription revenues for Q3 2025, reflecting strong momentum [9][10] - Digital advertising revenues are expected to grow in the low-double digits, highlighting NYT's success in the digital ad market [10] Strategic Positioning - NYT's focus on digital subscriptions has redefined its growth trajectory, creating a more resilient and diversified revenue base amid challenges in traditional print [11] - The combination of high-quality journalism and innovative content offerings positions the company well for capturing new opportunities in the evolving media landscape [11]