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Reborn Coffee to Pilot In-Store Crypto & Stablecoin ATM at Southern California Retail Location
Globenewswireยท 2025-08-26 12:31
Core Viewpoint - Reborn Coffee Inc. is piloting a digital asset ATM in Southern California to explore customer access to cryptocurrencies and stablecoins, aiming to enhance the in-store experience and evaluate customer interest [1][2][3]. Group 1: Digital Asset Strategy - The digital asset ATM will support transactions in Bitcoin and select U.S. dollar-pegged stablecoins like USD Coin (USDC) [1]. - The ATM will be operated by a licensed third-party provider, allowing customers to buy or sell supported digital assets during regular store hours [2]. - The pilot program is part of a measured approach to integrating digital asset capabilities into operations, focusing on compliance and customer engagement [3]. Group 2: Pilot Program Details - The pilot will be limited to one high-traffic location and will run for a defined evaluation period, with the company reviewing usage data and customer feedback [3]. - This initiative follows previous announcements regarding the company's digital asset strategy and planned crypto payment capabilities via Square POS [4]. Group 3: Company Overview - Reborn Coffee, Inc. is a specialty coffee retailer based in California, dedicated to delivering high-quality coffee experiences and redefining the coffeehouse model through innovation [6].