Core Insights - Coty Inc. is integrating artificial intelligence into its operations, aiming to transform decision-making, content production, and resource allocation [1] - The company is focusing on enhancing content creation and automating workflows through agentic AI, predictive analytics, and data visualization to improve decision-making speed and quality [2] - AI is also being applied in strategic functions like procurement, with digital assistants reshaping contract structures and negotiations [3] - The automation and intelligence layers are improving Coty's cost structure, leading to savings that can be reinvested into working media [4] - Early results from the AI initiatives are promising, with expectations for significant scaling of benefits over the next year [5] Financial Performance - Coty shares have declined by 22.9% over the past three months, underperforming the Consumer Staples sector's decline of 3.5% and the industry's decline of 5.8%, while the S&P 500 index grew by 7.9% during the same period [6] - The company trades at a forward 12-month P/E ratio of 7.32, significantly below the industry average of 26.35 and the sector average of 16.48 [10]