Partnership Overview - Clear Channel Outdoor has launched a strategic partnership with The King Center to honor the legacy of Dr. Martin Luther King Jr. and Coretta Scott King, coinciding with Martin Luther King Jr. Day 2026 [1][3] - The partnership will include a national digital billboard campaign that reflects Dr. King's values of public service, justice, peace, and nonviolence [3][4] Event Participation - Clear Channel Outdoor will participate in The King Center's events for the 2026 King Holiday Observance, which will feature a series of community-focused experiences culminating on January 19 [2][3] - Future phases of the partnership will include activations during Black History Month, utilizing The King Center's archives to showcase historical moments on digital billboards [4][5] Community Engagement - The partnership aims to inspire reflection, learning, and connection within communities, aligning with Clear Channel Outdoor's mission to support The King Center's educational initiatives [6][7] - Throughout 2026, Clear Channel Outdoor will collaborate on additional community engagement opportunities through The King Center's educational and training programs [5][6] Company Background - Clear Channel Outdoor is a leader in the out-of-home advertising industry, focusing on innovation through digital billboards and data analytics to enhance advertising effectiveness [6] - The King Center, established in 1968, serves as a nonprofit organization dedicated to educating the public on Dr. King's teachings and inspiring new generations to continue his work [7][8]

Core Insights - Clear Channel Outdoor is transforming Hollywood Burbank Airport (BUR) into an immersive media environment that enhances brand storytelling and connects with travelers both in the airport and on the surrounding streets [1][2][4]. Group 1: Airport Advertising Experience - Clear Channel's Airports team will create a seamless 360° connection for brands, allowing them to reach both business and leisure travelers through a dual-channel opportunity [2]. - The Elevate BUR project will feature a modern terminal with enhanced passenger experiences, including shopping, dining, and upgraded facilities, making it a prime location for advertisers [3][4]. Group 2: Media Network and Technology - The new media network at BUR will be nearly 100% digital, featuring themed design elements that reflect Hollywood's glamour, integrated into the terminal architecture [6]. - High-resolution screens capable of 3D content and ultra-high-definition visuals will be strategically placed in key terminal zones to enhance advertising effectiveness [6]. Group 3: Consumer Engagement and Data Insights - A recent Nielsen Airport Study indicates that airport advertising effectively builds awareness and drives consumer action, particularly among business decision-makers and frequent travelers [5]. - As air travel is expected to surge through the 2025 holiday season and into 2026, brands can leverage Clear Channel's national airport network to reach affluent mobile audiences [6][8]. Group 4: Company Overview - Clear Channel Outdoor Holdings, Inc. is a leader in the out-of-home advertising industry, focusing on innovation through digital billboards and data analytics to create measurable advertising campaigns [9].