Core Insights - HighCo has completed the acquisition of Sogec and BudgetBox to enhance its position in the promotions market and drive growth in its Activation division [1][4]. Company Overview - Sogec is a French agency specializing in omnichannel promotion activation, offering services such as discount coupon processing, digital cashback platforms, loyalty programs, and more [2]. - BudgetBox focuses on retail media, creating targeted activation campaigns based on consumer behavior both online and in-store [2]. - HighCo is listed on Euronext Paris and has over 400 employees, achieving a Gold rating from EcoVadis for CSR performance [5]. Financial Impact - The gross profit for Sogec in 2024 was €10.1 million, while BudgetBox reported €6.7 million [3]. - The accounts of Sogec and BudgetBox will be consolidated starting from October 1, 2025, with financial impacts to be disclosed in March 2026 [3]. Strategic Implications - The acquisition is a significant step in HighCo's strategy to refocus on its core business areas, particularly in Activation and Consulting & In-store media selling [4].