Core Insights - JCDecaux has renewed its exclusive contract with STIB for 8+2+2 years to manage advertising spaces in Brussels' public transport system, including metro, trams, and buses [1][6] - The STIB network has experienced a 70% increase in users over the past decade, reaching nearly 1.1 million daily users, highlighting the growing popularity of public transport in Brussels [3] - The new contract emphasizes technological innovation and sustainability, with a focus on renewable energy and recyclable materials [4][6] Company Overview - JCDecaux is the leading outdoor advertising company globally, with a revenue of €3,935.3 million in 2024 and €1,868.3 million in H1 2025 [7] - The company operates a vast network of advertising panels, with 1,091,811 panels worldwide and a daily audience of 850 million people across more than 80 countries [11] - JCDecaux's commitment to sustainability is evident through its participation in various environmental initiatives, including the RE100 and achieving Gold Medal status from EcoVadis [11] Contract Details - The new contract includes the deployment of 180 to 200 digital information screens in 26 STIB stations, along with 4 iconic LED screens and 5 digital cubes in high-traffic areas [8] - JCDecaux will manage advertising spaces across 1,300 trams and buses, as well as 900 analogue displays in 69 metro stations [8] - The contract aims to enhance the passenger experience while providing effective advertising solutions for brands [4][6]