Core Insights - International Money Express, Inc. (Intermex) has announced a partnership with the New York Red Bulls, focusing on serving the Latino community through soccer [1][2][3] Company Overview - Intermex is a leading money remittance provider, enabling consumers to send money from various countries to over 60 destinations [4] - The company utilizes proprietary technology and operates through a network of retail agents and company-operated stores [4] Partnership Details - The partnership aims to engage with Latino communities in the northeast U.S. through in-stadium activations, community outreach events, and cultural initiatives [3] - Intermex's collaboration with the New York Red Bulls highlights its commitment to supporting the sport that resonates with Latino identity and tradition [2][3] Market Context - There are over 85 million soccer fans in the U.S., with Latinos making up nearly 70% of MLS viewership, indicating a strong market for this partnership [2]

Company Overview - International Money Express, Inc. (Intermex) is a leading money remittance provider focused on Latin America and the Caribbean, founded in 1994 [5] - The company utilizes proprietary technology to facilitate money transfers from various countries to over 60 destinations [5] - Intermex operates through a combination of digital platforms and a network of retail agents and company-operated stores [5] Partnership Announcement - Intermex has announced a new partnership with Houston Dynamo FC, a Major League Soccer team, aimed at promoting Latino culture through soccer [1][2] - This collaboration is significant in Houston, where over 45% of the population identifies as Latino, and Latino fans constitute nearly 70% of the MLS audience [2] Cultural and Community Engagement - The partnership seeks to enhance cultural pride, family connections, and community empowerment through various initiatives [2][4] - Intermex's Chief Product, Marketing & Digital Officer emphasized the importance of connecting with customers beyond financial services through shared heritage and passion for soccer [3] - The collaboration will include in-stadium experiences, community events, and cultural celebrations that honor the Latino community [4] Houston Dynamo FC Overview - Houston Dynamo FC is part of a multi-faceted organization that includes the Dynamo, the Houston Dash, and the Houston Dynamo Academy [6] - The club has a history of success, including two MLS Cup championships and participation in international competitions [6] - Recent investments include a multi-million-dollar renovation of Shell Energy Stadium and a new headquarters in East Downtown Houston [6]